ACADEMY

DEVELOPMENT PLAN

  • SUBSCRIPTIONS: $18 a month. Learn, practice, and improve!

  • MASTER PAINTING DEMO - MPD ONLINE COURSES: $60-$80 per MPD. Save 1/2 of the price or more when buying a bundle!

  • LIVE CLASSES: VIP WORKSHOP with 1 or 2 students from $400 a day

ORDER OF ACTIONS

set up this FIRST, THEN that, etc.

CHECKLIST

1. VIP WORKSHOPS:

  • CREATE A SCHEDULE ON CALENDLY.COM (STUDENTS CAN CHOOSE NOT JUST A DATE BUT WORKSHOP TIME AS WELL - e.g., starting at 2 P.M. - after work, after church - 6.5 hrs)

  • Create “Thank you for workshop signing up"!” page and connect to calendly

  • CREATE A LIBRARY OF CHOICES FOR WORKSHOP PAINTINGS

  • CHECK OUT PAGE with PAYMENT VIA STRIPE

  • PAYMENT PLAN OFFER

  • RECORD an INVITATION VIDEO

  • CREATE A LANDING PAGE with VIDEO and QR CODE (PNG FILE) to LANDING PAGE

  • PUBLISH THESE LINK ON INSTAGRAM PROFILE

  • ADD THIS LINK TO THE YOUTUBE VIDEO DEFAULT DESCRIPTION

  • INCLUDE THIS QR CODE IN MY YOUTUBE VIDEOS

  • MENTION MY VIP WORKSHOPS IN VIDEOS

  • MAKE FB AND IG POSTS WITH EACH PAINTING PUBLISHED AS IT CAN BE PAINTED ON WORKSHOP.

2. MPD ONLINE COURSES

  • RECORD 1 MPD CLASS

  • CREATE AN ONLINE COURSE (ON SQSP)

  • CHECK OUT PAGE with PAYMENT VIA STRIPE

  • REPEAT THE SAME 5 MORE TIMES - CREATE 5 MORE MPDs

  • RECORD SIX INVITATION VIDEOS

  • CREATE LANDING PAGES with INVITATION VIDEO and QR CODES to LANDING PAGES

  • DEAL OFFER: “3 x 3 FREE DEAL“ - IF YOU BUYS 3 MPDs WITHIN 2 DAYS, YOU GET 3 MORE MPDs AS A BONUS! - “BUY ANY 3 MPDs and then SEND US EMAIL WITH YOUR CHOICE OF three FREE BONUS MPD CLASSES. WE WILL CHECK YOUR PURCHASE AND OPEN ACCESS TO YOUR FREE BONUS CLASSES”.

3. SUBSCRIPTIONS

  • CREATE PLAYLISTS: “MORNING COFFEE SKETCHING,” “KNOW YOUR ART SUPPLIES!” “JUST FUN",” “ALL ABOUT COLOR” (LATER WILL ADD “PRACTICE COMPOSITION,“ “PAINTING TECHNIQUE“,“ AND "TIPS ON HOW TO PAINT..?”)

  • RECORD 3 VIDEOS FOR “ALL ABOUT COLOR”: “WHAT ABOUT COLOR WHEEL?”, “LIGHT EXPLAINED: OUTDOOR AND INDOOR,“ “COOL COLOR? WARM COLOR?” -

  • RECORD 3 VIDEOS FOR “KNOW YOUR ART SUPPLIES!” : “IS GAMSOL A MEDIUM?”, “BRUSHES FOR OIL PAINTING,” “MY STANDARD SET OF OIL PAINTS“

  • RECORD 3 VIDEOS FOR “JUST FUN”: “USEFUL LEFTOVER PAINTS”, “PALETTE KNIFE“, “IS THIS A BRUSH?“

  • RECORD 3 VIDEOS FOR “MORNING COFFEE SKETCHING”: “SIMPLE THINGS ON MY TABLE”, “ABSTRACT MOOD”, “IMAGINARY LANDSCAPE #1“

  • RECORD INVITATIONAL VIDEOS ABOUT SUBSCRIPTION FOR YOUTUBE, VIMEO, PATREON. MENTION IN THESE VIDEOS PERKS: DISCOUNTS ON MPD AND VIP WS.

  • SETUP MEMBERSHIP CHANNELS ON YOUTUBE, VIMEO

  • UPLOAD VIDEOS TO YT, VM

  • POPULATE PAID CHANNEL on PATREON - UPLOAD VIDEOS

  • RECORD AND UPLOAD 2 VIDEOS A WEEK - ONE PUBLIC AND ONE FOR SUBSCRIBERS ONLY.

  • RECORD AND UPLOAD PUBLIC VIDEOS FOR EACH MPD ONLINE COURSE AND NEW PAINTING THAT CAN BE USED FOR VIP WS - DISCUSS CHALLENGES AND INTERESTING FACTS.

1. SUBSCRIPTIONS ($10 mo)

Goals

  1. Spreading a word about Russera Academy

  2. Keep my community practicing drawing and painting with me

  3. Income from low-paying community

  4. Announcements of higher tier courses with “subscriber-only discounts”:

  • $10 each MPD at $60-80 that makes $30 off if you buy “3+3 FREE”

  • $50 for a VIP workshop

Subscribing mechanism

  • Library of videos for Subscription on Russera website (Squarespace). SqSp bonus - 1st mo free

  • Populate channel on Patreon ($10 mo)

  • Create a paid channel on Vimeo ($10 mo) - duplicate of Youtube

  • Make a presence on YouTube ($10 mo) - primary funnel

  • Create two courses on Udemy, SkillShare, etc: 1 good video - free, and two other best videos for $10

Put effort into transferring most subscribers to SqSp.

Offer on all platforms above (except SqSp) transfer to SqSp.

How? Create a short video with excitement. Incentive “SqSp bonus - 1 month free”

Content

15-20 min videos - tons of them, that can not be formed into the MPDs

  • Sketching - composition ideas

  • Quick painting sessions

  • Tips for Plein Air

  • Foundation: Shapes, Composition, Value, Texture, New Materials

Community

  • Forum on SqSp

  • “Ask our Question Here!” thread. Encourage other members to answer, give advices.

  • Streams with Q&A with the above questions and answers review - once a week

  • Use Q&A ideas for the Blog

2. MASTER PAINTING DEMO ($60-$80-$180-$240)

  • Four Steps: all in-studio MPD ($60)

  • Four Steps: plein-air demo with in-studio demo MPD ($80)

  • “ 3 = 3 +3 ” Deal

each purchase grants 6-month access

Give people a chance to buy Landscape Explorer Pack (steps 1 and 2) $30 - step 1 and 2 and Mastering Landscape pack (steps 3 and 4) $45.

DEAL “ 3 = 3 + 3 ”

"Purchase 3 MPDs within 2 days, and receive an additional 3 MPDs as a bonus! After buying the first 3 MPDs, email us your selection of three free bonus MPD classes. We'll verify your purchase and grant your complimentary bonus classes access."

PITCH

Why Russera classes are much better than other online videos?

Simply, this is a quite different approach, 100% oriented to needs of my students.

Simply, you see and learn from MPD class much more than other instructional videos.

  • The reference image is right next to the canvas with all analysis along the whole process.

  • All paints and paint mixes on the full-view palette.

  • No glare on the painting or palette

  • Different video versions of the painting session, based on your needs: Reference Image, Painting in Progress, Finished Painting, Palette.

THEMES

  • Nocturne in ME coast

  • Lilacs in PA

3. RUSSERA VIP CLASS (IN-STUDIO) - RVC

Pricing

Two students $400 per person (or $140 x 3 months)

One student $650 pp (or $220 x 3 months)

Zufar’s demo painting can be purchased for a very affordable price of $300 - $600 (depending on size)

Payment plans available

Features - Use for Pitch

This VIP In-Studio Workshop with Zufar Bikbov is a unique format of the most efficient in-depth learning of brushwork, palette work, medium, and paint consistency. Try a larger canvas, reach a larger goal, and get more confident in your skills after the workshop.

  • Come to learn from MAX possible hands-on experience with 100% instructor’s time with you!

  • Bring your friend artist to see all the work on painting one more time and save money!

  • Most convenient setup: all art materials, brishes, canvas and gear included All you need before the class is to choose what Zufar’s painting you want to learn painting and come!

  • There is no other way to learn brushwork, paint and medium consistency, and precise layering paint feel!

  • You get tons of other insights on painting and composition!

  • Flexible Schedule - Students can pick the most convenient day and time (e.g., 2 pm - 8 pm) - via Calendly

  • Pick painting self - from Zufar’s paintings library (most popular three paintings and link to the full list). Popular subjects: Nocturne, Water/Boats, Farms, etc.

  • Pick your painting size from regular: 9x12, 12x16, 14x18, long 8x16, 10x20, square: 8x16, 10x20

  • Canvas will be toned, and video with choice and technique will be provided

  • Sketch (drawing) and planning will be done and recorded, and video will be provided at least three days before the workshop

  • Color study (painting) will be done and recorded, and video will be provided at least three days before the workshop

  • 6+ hrs of unique and max study (3hrs - lunch - 3 hrs).

  • During lunch break, the student’s next project will be reviewed, and ideas for composition and sketching will be provided.

  • During regular workshop, you get less than 1/10 of instructor’s attention and rarely have access to full-view painting process.

  • During Russera VIP Class, your teacher will give you 100% of his attention, available immediately whenever you have a question or need help moving forward. During this class on average your instructor answers about 100 questions.

  • Russera VIP WS's value is incomparable to other workshops. Is it worth its price tag?

  • You leave the class with much more efficient learning capital, a non-stressful experience, and a better and larger painting in your hands!

  • After the Russera VIP Class, your painting’s price and your confidence will grow over one day!

Goal

  • Students can do similar scene paintings independently after the workshop

  • Create an advanced workshop painting with Zufar so they can use it as a learning tool and reference later

  • Own Zufar’s painting at an affordable price.